Ground Up® is a hip-hop trio that resides in Philadelphia. The group members include a producer that goes by Bij Lincs; whose eccentric style and uncanny musical talent is complimentary to the witty wordplay and thoughtful lyrics of the two MC's, AZAR & MALAKAI. The combination of relentless work as well as a grass-roots marketing strategy has enabled the group to accumulate fans exponentially while simultaneously releasing quality music. Along the way, Ground Up has grown notorious for its live shows; touring at school such as WVU, Temple U, West Chester, UVA, Cornell, Cheyney U, Pittsburgh U, Lincoln U to name a few. Ground Up has also opened up for renowned artists such as Wu-Tang Clan, Asher Roth, Rick Ross, Chiddy Bang, The Nappy Roots, Meek Millz, Gucci Mane, and Chris Webby. With the help of their loyal fans, the strong team behind them, and the group's ability to stay creative, it seems nothing will stop Bij Lincs, AZAR, or MALAKAI from making music their way – from the Ground Up.Support the Ground Up movement!